Pengaruh Penggunaan Paylater dalam Mendorong Perilaku Konsumtif Mahasiswa Universitas Sumatera Utara

Abstract

PayLater Shopee is an installment payment method that offers various conveniences for users, one of which is for students. Ease of use does not always have a positive impact, one of the negative impacts that arises is the emergence of a new phenomenon, namely consumer behavior. This research aims to determine the effect of using the Shopee PayLater feature on the consumer behavior of University of North Sumatra students The problem formulation in this research is: How is Paylater used among students at the University of North Sumatra? Does the use of the paylater feature have an effect on student consumptive behavior? The aims of this research are: To find out how Paylater is used among students at the University of North Sumatra.To find out how the use of Paylater affects the consumer behavior of North Sumatra University students. This type of research is quantitative research, with data collection techniques using questionnaires and data processed using SPSS. This research uses simple linear regression analysis.