Analisis Faktor – Faktor yang Mempengaruhi Minat Generasi Milenial dalam Menggunakan Mobile Banking

Abstract

This research aims to describe the interest of D-III Finance students at the Vocational Faculty of North Sumatra University in using mobile banking services. In this research, researchers used interview and documentation data collection techniques. Interviews were conducted with D-III Finance students at the Vocational Faculty, University of North Sumatra who used mobile banking. All data was analyzed inductively. The results of the research show that the interest of D-III Finance students at the University of North Sumatra in using mobile banking is divided into two, namely personal and situational interest. This interest is influenced by three factors, namely social factors, personal factors and psychological factors.