| dc.description.abstract | This study aims to determine the profitability ratio to assess financial performance at PT Ace Hardware Tbk. As a distributor of household appliances and tools, Ace Hardware has many competitors, some of PT Ace Hardware's competitors include IKEA, Informa Furnishing, Mitra and Homesmart. As part of its business, PT Ace Hardware is required to analyze financial statements to help prepare for planning and development. The focus of this research includes how the profitability ratio as a tool to measure financial performance at PT Ace Hardware in the last three years period. This study was conducted to determine the analysis of profitability ratios as a tool to measure the financial performance of PT Ace Hardware in the last three years of financial statements. The type of research used in this research is descriptive quantitative using secondary data. The profitability ratios used are Net Profit Margin (NPM), Return On Equity (ROE) and Return On Asset (ROA). The results of the analysis show that financial performance is declining but quite good, because the industry average standard is still above the standard. For Net Profit Margin, Return On Asset, and Return On Equtiy, the company's financial performance is quite good because the value achieved by the profitability ratio is still above the average industry standard. | en_US |
