Proses Pengembangan Produk Snack in Jar Menggunakan Strategi Digital Marketing melalui Copywriting pada Power Commerce Asia

Abstract

The aim of this research is to find out and explain the implementation of digital marketing strategies through copywriting in the snack in jar product development process at Power Commerce Asia. The type of research used in this research is qualitative with data collection techniques through interviews and information retrieval through secondary data. Interviews were conducted with employees who implemented digital marketing strategies through copywriting on snack in jar products at the Power Commerce Asia company. The results of this research are to explain several copywriting implementations using digital marketing strategies applied to snack in jar products and the results obtained from implementing the copywriting implementation are an increase in the number of sales of snack in jar products marketed by Power Commerce Asia.