| dc.description.abstract | The focus point of this research is how students interpret new social
phenomena that are currently developing on social media with the aim of
describing the deconstruction of the social phenomenon of cancel culture that has
emerged on Twitter social media. The theories used in this research are Jacques
Derrida's Deconstruction theory and Alfred Schuftz's Phenomenology theory. The
method used in this research is a qualitative research method with a descriptive
approach, namely observation, in-depth interviews complete with documentation
studies. This method aims to reveal a phenomenon or event, facts and
circumstances that occur by interpreting and describing the data obtained and
related to the situation currently occurring in society. The unit of research
analysis is students who use Twitter social media at the Faculty of Social and
Political Sciences, University of North Sumatra with the technique of attracting
informants using a purposive sampling technique, which is taken randomly based
on research criteria. The results of this research show that students at the Faculty
of Social and Political Sciences, University of North Sumatra are familiar with
new phenomena related to aspects of the causes and impacts of the social
phenomenon of cancel culture. Several factors encourage students to also voice
this action, namely using cancel culture as a tool of reprimand. effective social
services for public figures who commit deviant acts. The variety of interpretations
given by students provides a new perspective on the impact this culture has.
However, this does not mean that cancel culture does not have a negative side. To
overcome this unfavorable phenomenon, it is hoped that social media users will
increase awareness of the importance of good digital literacy. Twitter social
media users will be wise in using social media and be aware of the dangers of the
post-truth era so that does not have a negative impact on victims affected by
cancel culture. | en_US |
