| dc.description.abstract | Mobile banking is a banking service that applies information technology. The
mobile banking service aims to make it easy for customers to carry out banking
transactions quickly, effectively and efficiently without having to visit a local
bank. The aim of this research is to determine the application of the mobile
banking system in improving customer service at PT Bank Tabungan Negara KCP
Helvetia. This research uses qualitative methods by conducting interviews,
documentation and observation. Interviews were conducted with the bank and
customers to obtain accurate information. Then the data is processed and
analyzed by the author so that conclusions can be drawn. Based on the results of
research that has been carried out, it shows that the services provided by PT Bank
Tabungan Negara before and after the mobile banking service has a significant
difference, this has a positive impact on customers because it makes it easier for
them to carry out banking transactions. Users of mobile banking system services
at Bank Tabungan Negara KCP Helvetia have also increased as a result of
customer awareness of the ease and comfort of carrying out banking transactions.
However, there are still customers who have not used mobile banking services
because customers feel safer and more comfortable making transactions directly
at ATMs or banks amidst the rise of fraud via smartphones. | en_US |
