| dc.description.abstract | The purpose of this study is to determine the marketing strategy Multi Purpose
Credit products at PT Bank Sumut Medan Main Branch Office. Bank Sumut is one
of the local government banks whose business activities are channeling Multi
Purpose Credit. This study aims to find out more clearly how the marketing
strategy of Multi Purpose Credit at PT. Bank Sumut Medan Head Office. This
study used a descriptive method. Data collection is carried out by conducting
direct research, namely observation to the Bank Sumut Medan Main Branch
Office. The results of the descriptive analysis show several indicators that credit
distribution using the 7P strategy (Product, Price, Place, Promotion, People,
Physical Evidence, and Process) has been implemented well but has some
shortcomings that can be caused by several internal and external factors. The
Bank's management must be very careful in giving some of its funds to debtors
because there are many factors that cause credit that has the potential to become
problematic so that the handling of financing customers must be stricter. | en_US |
