Pengaruh System Quality, Information Quality, Service Quality, Performance Expectancy, dan Price Value terhadap User Satisfaction Sistem Informasi Akuntansi pada Aplikasi Gojek (Studi Asosiatif Kausal pada Pengguna Aplikasi Gojek di Kalangan Mahasiswa Aktif FEB USU)

Abstract

This study aims to determine and analyze the effect of System Quality, Information Quality, Service Quality, Performance Expectancy, and Price Value on User Satisfaction Accounting Information Systems in the Gojek online transportation service application. The main theory used in this study is the D&M IS Success Model which describes aspects as indicators of the success of an information system in growing user satisfaction. The additional theory used to support this research is the UTAUT 2 theory, this theory provides indicators that influence behavior in the form of intention and use of an information system. This research approach is quantitative with the type of causal associative research. The population in this study were all active regular undergraduate students at the Faculty of Economics and Business, University of North Sumatra, 2018-2022 with a total sample of 352 students drawn using a purposive sampling method. Data collection was carried out by distributing questionnaires online to respondents. The data analysis tool uses the IBM SPSS Statistics 26 program.The results of this study indicate that partially or simultaneously System Quality, Information Quality, Service Quality, Performance Expectancy, and Price Value have a positive and significant effect on User Satisfaction. Furthermore, the results of the coefficient of determination show that all independent variables have an influence of 59% on the dependent variable and the remaining 41% are influenced by variables outside this study.