Nilai Ekonomi dan Rantai Pemasaran Serta Kontribusi Kelayakan Gambir (Uncaria Gambir Roxb) Sebagai Sumber Penghasilan Bagi Masyarakat Kabupaten Pakpak Bharat

Abstract

PRISKIAN ARSWENTA SIBORO: Economic Value and Marketing Chain as well as Gambir Feasibility Contribution (Uncaria Gambir Roxb) Income for the people of Pakpak Bharat Regency, Supervised by TITO SUCIPTO One of the non-timber forest products is the gambier plant (Uncaria gambir Roxb) as a producer of gambier. The gambier plant is one of the Pakpak Bharat districts which is the largest gambier producing district in North Sumatra. The problem for farmers in the gambir business lies in the low price of gambir products, which is around Rp. 3,500 per seed and there is also no standard pricing for gambier. Data collection was done by interview using a questionnaire. Respondents were taken by census method to 60 Gambir farmers. The results of the research conducted show that the economic value of Gambir is Rp. 2,614,560,000 per year, or Rp. 246,302,880 per month. There are two gambir marketing chains that are run in Pakpak Bharat Regency, namely: marketing chain I Farmers, Retailers to Consumers and marketing chain II direct farmers to consumers. from the price BEP, the R/C ratio obtained is greater than 1, which is 9.66. From the results of the study it was found that in order to increase the economic value and price of gambir it is necessary to form farmer groups so that gambir marketing can be increased at the same price standard, by increasing the quality and quantity of gambir by adding treatment to the gambir plants in order to get the best quality gambir products..