Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Jasa Layanan Go-Food

Abstract

Go-Food is a working food delivery service from Indonesia the same as more than 125,000 restaurants in various cities in Indonesia that have officially become a Go-Food Partner. Service quality must include five dimensions consisting of physical evidence (tangibles), reliability (reliability), responsiveness, assurance and empathy. Satisfaction customers are usually indicated by making repeat purchases through Go-food service or continued loyalty. One of the things that makes Students ordering Go-food application services are usually students ordered food via Go-food due to unfavorable weather it's raining so it's not possible to buy food outside, lazy queue and wait. This research aims to find out whether Service quality influences customer satisfaction among students University of North Sumatra which uses the Go-food service business using quantitative research methods. As for obtaining Researcher data Sampling was carried out using the method Accidental Sampling. The collected data is analyzed using analysis simple linear regression.