Analisis Penerapan Metode Elektronic Payment Pada Transaksi ECommerce Menggunakan Faktor Konektivitas, Efisiensi, Keuntungan, Perbedaan, Harga dan Keamanan (Studi Pada Revou Kampus Merdeka Community)

Abstract

E-commerce transactions have become an integral part of modern life, with electronic payment methods playing a pivotal role in this advancement. This research aims to determine whether the factors of connectivity, efficiency, benefits, price discrepancies, and security influence the success of implementing electronic payment methods in e-commerce transactions. The research methodology involves conducting surveys and analyzing data from subjects engaged in e-commerce transactions. Data is collected through questionnaires designed to measure the success of implementing electronic payment methods concerning the aforementioned factors. The results of data analysis indicate that out of the five formulated hypotheses, only two hypotheses are accepted—namely, the factors of benefits and security. The findings of this study reveal that within the context of the targeted subjects, users tend to prioritize the benefits derived from electronic payment methods as well as the level of security in e-commerce transactions. Other factors such as connectivity, efficiency, and price discrepancies may have more complex and varied impacts, warranting further investigation. This research provides valuable insights for e-commerce industry players and electronic payment service providers to better understand user preferences in selecting payment methods. By focusing on the aspects of benefits and security, they can develop more effective strategies to enhance the success of implementing electronic payment methods and improve user experiences in e-commerce transactions, while also establishing robust controls within their applied payment systems