Pengaruh Komunikasi Verbal dan Non-Verbal terhadap Minat Menonton Subscribers Channel Youtube Majelis Lucu Indonesia

Abstract

This study aims to analyze the effect of verbal and non-verbal communication on subscribers interest in watching the Majelis Lucu Indonesia (MLI) YouTube channel. The researcher employs descriptive methods with a quantitative approach. This study uses the theories of: 1. Verbal theory proposed by Saussure. which makes language (langue) and pronunciation (parole) as indicators of verhal variables: 2 Non-verbal communication theory proposed by Lendvay Andre, which makes non-verbal messages, speaker appearance (artifacts). surrounding environment (context) as indicators of non-verbal variables: 3. The theory of interest proposed by Rası. Harmin and Simon which makes feelings of pleasure, interest, activite, active, functional, directing, influencing as indicators of interest variables. The population in this study is unknown. However, the population has certain characteristics which can then be used as a research sample. Sample characteristics, namely, age 17 years and over, subscribe to Majelis Lucu Indonesia channel on the Youtube platform, willing to be a respondent in this study. The total sample is 385 people who determined using the Cochran formula. The results show that the verbal communication variable has an influence on the subscribers interest in watching the Majelis Lucu Indonesia (MLI) Youtube channel, the non-verbal communication variable has an influence on the subscribers interest in watching the Majelis Lucu Indonesia (MLI) Youtube channel, the verbal communication and non-verbal communication variables have an influence on the subscribers interest in watching the Majelis Lucu Indonesia (MLI) Youtube channel simultaneously, the verbal and non-verhal communication variables simultaneously have an influence of 76.8% on the subscribers interest in watching the Majelis Lucu Indonesia (MLI) Youtube channel. While the remaining 23.2% is influenced by other factors, such as age and gender.