| dc.description.abstract | This study aims to analyze the communication strategy used by the Office of Women's
Empowerment, Child Protection, Population Control and Family Planning (DP3AP2KB) in
handling stunting cases in the Banda Aceh City area. This research also aims to analyze the
inhibiting and supporting factors of the communication strategy applied. The theories and concepts
used in this research are communication strategies related to planning and implementation
starting from strategic steps as put forward by Anwar Arifin. The research uses a
qualitative research method with a descriptive approach. Researcher employs data
collection techniques through unstructured interviews, non-participant observation and
documentation. Total number of the informants in this study is four people who are directly
involved and fully involved in the implementation of handling stunting cases. Data validity
researcher uses three source triangulation informants. Researcher employs the Miles Huberman and
Saldana data analysis method which includes data condensation, data presentation (data display),
and then drawing conclusions. The results of this study show that DP3AP2KB applies a communication
strategy through a collaborative communication approach, using various communication
methods and channels, collaborative communication includes government
communication, interpersonal communication, development communication and
family communication. Communicators who act directly are the stunting reduction acceleration
team and the family assistance team as the main actors in socializing and educating related to
stunting, the target group is generally the village community and the priority target group is
families at risk of stunting, the messages designed are informative, persuasive, educative, and
coercive. The implementation method is carried out in the village community group with the
brainstorming method while in the priority group of families at risk of stunting is assistance
through a family approach, as an educational medium in increasing the knowledge and
awareness of the target group using MCH books and booklets. The communication barriers found in
this
study are physical. language, anthropological, seman,tic psychological,
economic, and gender barriers. However, supporting factors included the existence
of regulations from the Banda Aceh City Government and the involvement of all
parties from the local government Level to the village government. | en_US |
