Strategi Komunikasi dalam Kampanye Sustainable Development Goals di Instagram SMP Muhammadiyah Ahmad Dahlan Aekkanopan

Abstract

This research is entitled "Communication Strategy in Sustainable Development Goals Campaign on Instagram SMP Muhammadiyah Ahmad Dahlan Aekkanopan". The purpose of this research is to find out how the Communication Strategy of SMP Muhammadiyah Ahmad Dahlan in campaigning for Sustainable Development Goals on Instagram social media. This research uses a qualitative approach with descriptive research methods. The informants in this study amounted to five people. The data collection techniques used are interviews, observation, and documentation. The data that has been collected will be analyzed using condensation, data presentation, and conclusion drawing techniques. Data validity test was conducted using triangulation. The results showed that Muhammadiyah Ahmad Dahlan Junior High School chose the wider community and colleagues from school students as targets in campaigning for the SDGs program. Muhammadiyah Ahmad Dahlan Junior High School socializes its program on Instagram social media by utilizing the features available on social media. Informants in the study said that in determining the method, they prioritized the content. Visualizing SDGs issues and programs with attractive visuals and graphics, using high quality images, short videos. This makes it suitable for communicating SDGs campaign messages, creatively, inspiring, and easily understood by Instagram social media users.