Implikatur dalam Iklan Tokopedia Waktu Indonesia Belanja: Kajian Pragmatik

Abstract

This research aims to describe (1) the types of implicatures in Tokopedia advertisements when Indonesia is shopping and (2) the function of implicatures in Tokopedia advertisements when Indonesia is shopping. This type of research is Descriptive Qualitative. Data collection was carried out using the basic techniques of free, engaged listening and continued with techniques for recording and classifying data. Data analysis uses the matching method which is supported by the determining element sorting technique (PUP) and followed by the comparison comparison technique (HBS). This research uses the theories of H. Paul Grice, John R. Searle, and Geoffrey Leech. The results of this research show that 26 implicature data were found, including 2 types of implicature, namely conventional and non-conventional and 3 implicature functions, namely the assertive implicature function (stating), the directive implicature function (asking, advise, and requesting), the commissive implicature function (ordering) .