Pengembangan Lanskap Kebahasaan Destinasi Wisata: Kajian Antropolinguistik Lanskap di Kabupaten Humbang Hasundutan, Kawasan Danau Toba

Abstract

This study aims to discover and generate types of linguistic landscapes, functions of linguistic landscapes, psychological messages in linguistic landscapes, and to design a linguistic landscape model in the tourism destination area through the study of Anthropological Linguistics Landscape in Humbang Hasundutan Regency, Lake Toba Region. The research method used an interactive qualitative model. The results of the study found that: firstly, there are still tourism objects in the tourism destination area of Humbang Hasundutan Regency that lack complete linguistic landscapes, resulting in a lack of linguistic landscape information in those tourism objects. The development of linguistic landscapes needs to be complemented starting from the linguistic landscape of welcome to the tourism area, the linguistic landscape of directions to the tourism object location, the linguistic landscape of welcome in the tourism object, folk discourse linguistic landscape, and empirical or geographical description linguistic landscape. Secondly, the development of clearer functions of landscapes as attractive, informative, and implicational functions. Thirdly, the development of psychological messages contained in eye-catching designs with a combination of ‘gorga’ elements and batak cultural colors as their local wisdom, and fourthly, the design of a multi-language model to attract both local and international tourists. The researchers suggest that the local and central government, especially the Tourism Office of Humbang Hasundutan Regency, cooperate with the community and tourism object owners to complement and improve the linguistic landscape to make it more attractive, in order to increase tourism visits and the well-being of the local community.