Browsing Master Theses by Keyword "Customer Segmentation"
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Pembangkitan Data Sintetik dalam Length Recency Frequency Monetary (LRFM) dan Klasterisasi K-Means untuk Segmentasi Pelanggan
(2024)Customer segmentation is a critical component in developing effective marketing strategies, yet obtaining accurate and comprehensive customer datasets frequently poses significant challenges. This study investigates the ...