Strategi Pemasaran dalam Peningkatan Jumlah Mitra Warung Kopi Digital pada PT. Cybers Global Indonesia

Abstract

As the competition in the world becomes increasingly competitive, businesses begin digital marketing strategies such as the increasingly competitive franchise, which will require good marketing strategies to keep up with the competitors. This research aims to determine the marketing strategy at PT. Cybers Global Indonesia in increasing the number of its business unit partners, namely digital coffee shop franchises, competition with the coffee shop business through implementing a marketing mix strategy and using SWOT analysis. The research methods used are qualitative based on primary data obtained in the field, documenting and observing the research object and interviews with the "Mr. Teacher" coffee shop owners along with data sources on the company's website and journal and literature as secondary data. Research shows that the marketing strategies designed by PT. Cybers Global Indonesia by means of 5p, (product, price, promotion, place, and people) can thus expand their distribution range and increase the number of partners a digital coffee shop franchise.