Peranan Pelayanan Prima terhadap Kepuasan Nasabah pada PT. Bank Syariah Indonesia KCP Medan Padang Bulan

Abstract

This research aims to determine and analyze the role of service on customer satisfaction at PT Bank Syariah Indonesia KCP Medan Padang Bulan. This research uses quantitative methods by collecting data through questionnaires to customers with a total of 50 respondents. The results of the research show that service at the Bank Indonesian Sharia KCP Medan Padang Bulan is effective. However, the level of satisfaction with service, especially in the queuing system section, has not been categorized as good, because they are still not satisfied with the empathy and reponsiveness of employees at Bank Syariah Indonesia KCP Medan Padang Bulan.