Strategi Promosi pada Dinas Perpustakaan Kota Binjai

Abstract

This final assignment was aimed to investigate the library's promotional activities at the Binjai City Library Service. This information became the primary source for this assignment. The data were gathered through a set of literature reviews, interviews, documentation, and observation. The researcher found that the Binjai City Library Service categorizes its promotional activities into five aspects: 1) publicizing the library's information, including its vision and mission, activities and events, historical background, as well as services and facilities, through printed media (e.g., brochures) and social media advertisements (e.g., Instagram); 2) setting up promotional events, for example, by rewarding the most frequent library visitors; 3) performing personnel sales by providing face-to-face service to visitors; 4) organizing public events, such as holding seminars and book discussions, in collaboration with external parties; and 5) engaging in direct marketing by using social media platforms and the internet.