Pengaruh Dining Service Quality dan Persuasion terhadap Minat Berkunjung Kembali dengan Lifestyle sebagai Variabel Moderating pada Konsumen Alessa Public House Cafe di Kota Binjai

Abstract

This research is motivated by the phenomenon of inadequate facilities, making cunsomers feel uncomfortable, and the lack of promotion provided by Alessa Public House Cafe, resulting in consumers having no interest in returning to Alessa Public House Cafe. The purpose of this study is to identify and analyze the influence of Dining Service Quality, persuasion, and Intention to Revisit with Lifestyle as a moderator. The data used are primary data obtained directly from respondents totaling 135 respondents. The sampling method used is non-probability sampling, with the sampling technique being Purposive Sampling. The questionnaire filled out by the respondents was analyzed using quantitative analysis methods, and SPSS was used as the analytical tool. The results of this study state that Dining Service Quality significantly influences Intention to Revisit, Persuasion significantly influences Intention to Revisit, Lifestyle does not significantly influences Intention to Revisit, , Lifestyle is able to moderate Dining Service Quality on Intention to Revisit. And Lifestyle is unable to moderate Persuasion on Intention to Revisit.