Manajemen Strategi Universitas Sumatera Utara melalui Strategic Intelligence untuk Mencapai Kinerja World Class University

Abstract

In the recent globalization era, it is highly required for universities to create members of the global community. In order to respond to these challenges, the Indonesian government through the Ministry of Education, Culture, Research and Technology of Higher Education (Kemdikbudristekdikti) has a strong desire to improve the quality of its higher education to become the world-class universities. Therefore, Kemdikbudristekdikti issued a Strategic Plan (Renstra) which one of its priority programs known as World Class University (WCU) program. Universitas Sumatera Utara (USU) as one of the State Universities with Legal Entity (PTN-BH) responded to be part of the WCU program. To achieve this program, USU designs its vision, mission, goals and objectives, policy directions and priority strategies through the process of formulation, implementation, and evaluation as summarized in the strategy management concept. In order to respond to challenges entrusted by the central government and the community through superior strategic management, it is necessary to formulate the problems encountered, namely the failure of USU to achieve WCU performance targets, the internal and external challenges faced by the university as a result of globalization, and the gap between the implementation of stages in strategic management and the achievement of USU performance targets to achieve WCU. This research aims to analyze the effects of strategy formulation, strategy implementation, strategy evaluation on USU performance to achieve WCU. Furthermore, the role of Strategic Intelligence has been analyzed to be a mediating variable between strategy formulation, strategy implementation, strategy evaluation toward USU performance to achieve WCU. This research is conducted at Universitas Sumatera Utara, located in Medan with samples of research consisting of the Rectorate, Head of institutions/units, Dean and Head of the Study Programs. The research samples are made up of 200 respondents. The research employs proportional random sampling technique and test analysis is conducted using Structural Equation Modeling (SEM). This study success.folly confirms that the strategy formulation, strategy implementation, and strategy evaluation have a direct effect on Strategic intelligence, respectively. Furthermore, the research result is able to prove that the strategy formulation and strategy implementation has a direct effect on USU performance, respectively, to achieve WCU. However, the strategy evaluation does not have a direct effect on USU performance to achieve WCU. The results of the research successfully answer the research gap between strategy formulation, strategy implementation, and strategy evaluation on USU performance to achieve WCU by using Strategic intelligence as a mediating variable, which is proved to be positive and significant. Based on the results of hypothesis testing and deep theoretical analysis, the research result formulates a "Navigation Model of Strategic Intelligence Role: MANST Perspective".