Analisis Pengaruh Tingkat Pendapatan, Tingkat Pendidikan, Pekerjaan, Harga Rumah dan Lokasi Perumahan terhadap Permintaan Rumah Bersubsidi di Kelurahan Sei Mencirim

Abstract

This research aims to analyze the effects of income level, education level, employment, house price and location on the demand for subsidized housing in Sei Mencirim Village. The research employs primary data obtained from interviews (by filling out questionnaires) with 90 people from a total of 878 consumers of subsidized housing mortgages in Sei Mencirim Village, Deli Serdang Regency.

This research employs Structural Equation Model (SEM) approach based on Partial Least Square (PLS) method. PLS is a Structural Equation Model (SEM) which is based on components or variants. The results indicate that income level, education level and employment have a positive and significant effect on the demand for subsidized housing, respectively.

Meanwhile, the house price and location also have a positive but insignificant effect on the demand for subsidized housing, respectively. In spite of an insignificant effect of house price and location, it shows a pattern of directly proportional data. This means that the higher the house price or the more strategic the location, the demand for subsidized houses will also increase.