Partisipasi Masyarakat Batak Toba di Desa Parparean II Dalam Pengembangan Pantai Pasir Putih Porsea, Kecamatan Porsea, Kabupaten Toba

Abstract

Tourism is a travel activity with various purposes such as recreation, education and also business travel which is expected to provide development for the community around the tourist destination. The Porsea White Sand beach tourist destination is one of the tourist destinations that is quite developed. The development of this destination certainly cannot be separated from the participation of the people around the tourist destination. The Toba Batak tribe is a tribe that lives around the tourist destination of Pasir Putih Porsea beach. The aim of this research is to see the Toba Batak community participates in developing the Pasir Putih Porsea beach tourist destination and also to see the strategies used to attract tourists. The research method used in this research is a qualitative research method. With data collection techniques, namely interviews, participant observation, documentation, and also literature study. The research results show that the Toba Batak people in the Pasir Putih Porsea beach tourist destination choose to be directly involved in the development of this tourist destination. However, the aim of community involvement in developing this tourist destination is to achieve the life goal of the Batak community, namely hamoraon. The value of togetherness from the participation of the Toba Batak community in Parparean II village is no longer visible. The forms of participation carried out by the Toba Batak community are participation in ideas, participation in energy, and also participation in property. The strategy used by the Toba Batak community in Parparean II to attract tourists to visit is: providing various facilities, such as traveling around Lake Toba by boat, playing banana boats. There are also those who promote by word of mouth, promoting through the community's personal social media. Maintain the cleanliness of the beach. This research hopes that future research will use the characteristics of the Toba Batak community as variables in developing tourist destinations.