Pemanfaatan Aplikasi Adorabbit Berbasis Android untuk Recording dan Pemasaran Kelinci di Kota Medan

Abstract

The purpose of this research is to determine the effectiveness of using the Android-Based Adorabbit Application for Recording and Marketing Rabbits in Medan City using the D&M Information System Success Model theory. The research method used is descriptive quantitative with a survey approach, distributing questionnaires to 32 respondents to test the application's effectiveness. The results show that the Adorabbit Application is quite effective for rabbit breeders and buyers in Medan City, with an effectiveness value of 57.5% and categorized as ineffective. The suggestions provided in this research are: The quality of the Adorabbit application system needs further development to increase usage; the design architecture of the Adorabbit application needs improvement to be more appealing, making users happy when using it; developers need to show concern for Adorabbit application users by clearly addressing the complaints or questions of rabbit breeders and buyers regarding the services available in the Adorabbit application; the quality of information needs further evaluation in terms of content and sources to ensure accuracy, relevance, and suitability for Adorabbit application users' needs.