Perancangan Creative Hub Kabupaten Asahan dengan Pendekatan Arsitektur Metafora

Abstract

The creative industry in Indonesia has experienced significant growth. However, challenges persist, such as low human resource quality and inadequate facility accessibility. The low quality of human resources results in societal difficulty in obtaining employment and contributes to increasing unemployment rates. One proposed solution is to provide a creative hub facility as a center for collaboration, innovation, and the development of creative industry businesses. The objective of this research is to design a creative hub facility that accommodates users' needs in enhancing and developing skills and creativity in Kabupaten Asahan by applying the metaphorical architecture theme. The research methodology employed is a mixed-method approach (qualitative-quantitative). This method is utilized to explore ideas by gathering data comprising literature reviews, relevant case studies, and quantitative data collection through questionnaires. Subsequently, qualitative and quantitative analyses are conducted to provide guidelines necessary for project design. The findings of the study demonstrate the application of the metaphorical architecture theme in the creative hub, inspired by the coconut metaphor as the primary commodity of Kabupaten Asahan. The application of this theme encompasses a combination of metaphors (abstract-concrete) involving the design of building masses, material usage, color, interior details, and site plans that depict coconut elements. Consequently, the building serves as a symbol of creativity and natural growth, creating an attractive environment that reflects the local culture.