Strategi Peningkatan Penerimaan Teknologi Crowdfunding: Perspektif Mahasiswa Akuntansi di Universitas Sumatera Utara

Abstract

This research aimed to examine the factors of the Technology Acceptance Model (TAM) theory concerning crowdfunding acceptance among University of North Sumatera students. The data was collected through a quantitative survey involving 187 respondents who had experience with crowdfunding. The finding indicated that crowdfunding acceptance was influenced by perceived usefulness and perceived ease of use. Therefore, focusing on perceived usefulness and perceived ease of use could be an effective strategy to enhance crowdfunding acceptance among students.