Pengaruh Keterampilan Wirausaha dan Motivasi Berwirausaha terhadap Keberhasilan Usaha (Studi pada UMKM di Kota Medan)

Abstract

MSME entrepreneurship is one aspect of local economic development as well as contributing to the employment network in the city of Medan. The existence of MSMEs provides the ability to contribute to regional economic development and reduce unemployment. However, in the process of running a business there are obstacles for entrepreneurs, namely the lack of entrepreneurial skills and lack of motivation in entrepreneurship which can influence the success of MSME. This research aims to analyze the influence of entrepreneurial skills and entrepreneurial motivation on the success of MSME businesses in the city of Medan. The influence of entrepreneurial skills and entrepreneurial motivation will be analyzed partially and simultaneously on business success This form of research uses quantitative research with an associative approach. The population in this study was all MSMEs in the city of Medan, totaling 38,343 MSMEs, with a sample of 100 respondents, with a sampling technique using purposive sampling. Primary data was obtained through distributing questionnaires directly and secondary data was obtained through literature study. The analysis methods used are validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests, simultaneous tests and determination tests and are processed using SPSS software. The research results show that entrepreneurial skills and entrepreneurial motivation have a significant effect, both partially and simultaneously, on business success among MSMEs in the city of Medan. The coefficient of determination test shows that there is a close relationship between entrepreneurial skills and entrepreneurial motivation with an R value of 0.705. Based on the adjusted R Squere value, it is known that the entrepreneurial skills and entrepreneurial motivation variables contribute 49.7% to business success, while the remaining 50.3% is influenced by other factors outside this research model.