Pengaruh Design Produk, dan Kualitas Produk terhadap Keputusan Pembelian Baju Fashion Muslimah di Cattleya Boutique Medan

Abstract

This research aims to determine and analyze the influence of product design and product quality on purchasing decisions for Muslim women's fashion clothes at Cattleya Boutique Medan. This research is associative research and the type of data used is quantitative data. The analytical method used is descriptive analysis and multiple linear regression analysis. The population of the research is the unknown number of Cattleya Boutique Medan customers. The sample in this research was 70 using an accidental sampling technique with the criteria being customers who had previously purchased at Cattleya Boutiqe Medan. The results of this research show that simultaneously product design and product quality have a positive and significant effect on purchasing decisions for Muslim women's fashion clothes at Cattleya Boutique Medan. The partial research results show that product design has a positive and significant effect on the decision to purchase Muslim women's fashion clothes at Cattleya Boutique Medan and product quality has a positive and significant effect on the decision to purchase Muslim women's fashion clothes at Cattleya Boutique Medan.