Pengaruh Service Quality, Trust dan Price terhadap Customer Satisfaction pada Pengguna Maxim Bike (Studi pada Masyarakat Kecamatan Medan Selayang)

Abstract

This research aims to determine the effect of Service Quality, Trust and Price on Customer Satisfaction on Maxim bike users in Medan Selayang District. This research is associative research and the type of data used is quantitative data. The population in this study is Maxim bike users in Medan Selayang District whose number is unknown. The number of samples in this study was 90 respondents with accidental sampling techniques. Data collection was carried out using a questionnaire. Data analysis techniques using multiple linear regression. The results show that simultaneously Service Quality, Trust and Price have a positive and significant effect on Customer Satisfaction on Maxim bike users in Medan Selayang District. The results of the research are partially Service Quality have a positive and significant effect on. Customer Satisfaction for Maxim bike users in Medan Selayang District. Trust has a positive and significant effect on Customer Satisfaction on Maxim bike users in Medan Selayang District. Price has a positive and significant effect on Customer Satisfaction on Maxim bike users in Medan Selayang District.