Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Ulang Uang Elektronik pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara (Studi Kasus Penggunaan Aplikasi Dana)

Abstract

This research aims to determine and analyze the influence of perceived ease of use, perceived usefulness, perceived security, and social influence on interest in reusing electronic money among undergraduate students at the Faculty of Economics and Business, University of North Sumatra. The independent variables used in this research are perceived ease of use, perceived usefulness, perceived security, and social influence. This research uses a quantitative approach method. The populations in this study were undergraduate students at the Faculty of Economics and Business, University of North Sumatra. The sampling technique in this research used a accidental sampling technique with a total sample of 130 people who had previously or were currently using electronic money services on the DANA application. The analysis technique uses multiple linear regression analysis. The results of this research show that simultaneously the variables perceived ease of use, perceived usefulness, perceived security, and social influence has a positive and significant effect on students' interest in reusing electronic money.