Pengaruh Pengetahuan Investasi, Literasi Keuangan dan Toleransi Risiko terhadap Minat Berinvestasi di Aplikasi Bibit (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara)

Abstract

The aim of this research is to find out and analyze whether investment knowledge, financial literacy and risk tolerance influence interest in investing in Bibit applications (case study: students at the Faculty of Economics and Business, University of North Sumatra). This research is associative research with the type of data used is quantitative data. The population in this study were students at the Faculty of Economics and Business, University of North Sumatra. The number of samples in this study was 120 people with the sampling technique using nonprobability sampling technique with purposive sampling method. The sample criteria taken were active students at the Faculty of Economics and Business, University of North Sumatra and students who knew about Bibit application. The data analysis used is multiple linear regression analysis. The results of this research show that simultaneously investment knowledge, financial literacy and risk tolerance have a positive and significant effect on interest in investing in seed applications (case study of students at the Faculty of Economics and Business, University of North Sumatra). Partially, investment knowledge and financial literacy do not have a significant effect on interest in investing in the Bibit application and partially risk tolerance has a positive and significant effect on interest in investing in the Bibit application.