Sistem Rekomendasi Objek Wisata Pantai dengan Menggunakan Metode AHP dan Vikor

Abstract

Indonesia is the largest archipelagic country in the world with abundant natural resources, especially in the field of beach tourism. One area that offers diverse beach tourism destinations is Serdang Bedagai Regency. The variety of alternative beach tourism destinations can pose problems for visitors or tourists because they have to manually compare the parameters of beach tourism objects, which can be time-consuming. This issue is the reason for the necessity of a beach tourism object recommendation system. To provide good recommendation results, this research uses the Analytical Hierarchy Process (AHP) and the VIšekriterijumsko Kompromisno Rangiranje (VIKOR) method, where the AHP method is used to determine criteria weights and the VIKOR method is used for ranking alternative beach tourism objects. The criteria used in this research are entrance fee, distance, facilities, vehicle, operating hours, and reviews. The alternative data used are all alternative beach tourism objects in Serdang Bedagai Regency. The system is expected to provide beach tourism object recommendation results based on the smallest VIKOR index (Qi) value and compromise solutions with the VIKOR method. Based on testing the measurement of 4 variables in the usability aspect, it yields a percentage value for the usefulness aspect of 94.77%, the ease of use aspect with a percentage of 93.23%, the ease of learning aspect with a percentage of 92.62%, and the satisfaction aspect with a percentage of 93.23%. Thus, it overall yields a usability level feasibility percentage of 93.46% and obtains a feasibility category of "very worthy", leading to the conclusion that the beach tourism object recommendation system is highly suitable for use.