Pengukuran Kinerja Rantai Pasok Halal Keripik Kentang Menggunakan Metode Balanced Scorecard di UD. Kunyahan Medan

Abstract

UD. Kunyahan Medan is a snack food manufacturer that is halal certified. During operation, UD. Kunyahan Medan has never measured its supply chain performance. Companies only assess their performance based on financial aspects, taking into account indicators of business income and sales growth recorded in the profit and loss report and financial balance sheet. Other problems that occur are the large number of complaints, the large number of defective products produced, and the small number of partners working with the company. The research aims to measure the performance of the halal supply chain at UD. Kunyahan Medan uses the Food Supply Chain Network (FSCN) approach and the Balanced Scorecard method, and provides improvement solutions to improve supply chain performance. Based on the Food Supply Chain Network (FSCN) approach, the condition of the supply chain at UD is known. Chewing Medan has been going quite well. These conditions can be seen from the aspects of targets, structure, management, resources, business processes and supply chain performance. Results of measuring the value of halal supply chain performance at UD. Medan Kunyahan is 71,21 which is included in the good category. Performance assessment is carried out on 25 KPI. Based on analysis with the traffic light system, 16 KPs are categorized as green, 1 KPI is yellow, and 8 KPI are red, with the yellow and red KPI being KPI that support the effectiveness of implementing the halal guarantee system. Suggestions for improvements that can be made to improve supply chain performance at UD. Kunyahan Medan, namely expanding sales targets, using sharia banks in storing capital and business income to avoid usury originating from bank interest, carrying out checks before products are sent to customers, providing special offers to old customers, and carrying out attractive promotions to attract new customers and expand cooperation networks