Identifikasi Faktor-Faktor yang Mempengaruhi Pergeseran Nilai Ulos sebagai Warisan Budaya Batak pada Era Industri

Abstract

The shift in the value of ulos is a change in the values of ulos as a Batak cultural heritage. Many factors influence changes in the value of ulos in the current industrial era. Based on observations made on ulos, there are several factors that influence changes in the value of ulos as Batak cultural heritage, including technology, economic and cultural values. Current technology has replaced traditional machines in making ulos which are full of values and philosophy. The economic value motivation means that ulos is only seen from its economic value and the existing culture shows the young generation's low interest in traditional culture due to the influx of foreign cultures which have influenced it. The aim of this research is to determine the factors that most influence changes in the value of ulos as Batak cultural heritage in the industrial era so that suggestions can be given to maintain the value of ulos. This research uses a mixed method type of research with an exploratory sequential approach. The research method used was a qualitative method by conducting interviews and distributing open questionnaires to 7 ulos entrepreneurs, ulos craftsmen and ulos consumers, then a quantitative method by distributing closed questionnaires to 46 respondents from 6 different types of Batak tribes and processing the data using SPSS software. The results of qualitative research show that technology is the most influencing factor and new factors are discovered, namely educational factors. Then, to test the truth of the qualitative research results, a quantitative method was used which showed that technological factors were the factor that most influenced the shift in the value of ulos by 41%, economic value had an influence of 23.3%, culture had an influence of 12.7% and education had an influence of 22.9%. % of the shift in ulos value. Therefore, it is recommended that the role of various parties be played in maintaining the value of ulos as a Batak cultural heritage