Komunikasi Interpersonal Humas pada Layanan Kesehatan Publik di Rumah Sakit Prof. DR. Chairuddin P. Lubis

Abstract

This research is entitled Interpersonal Public Relations Communication in Public Services at Hospital Prof. Dr. Chairuddin P. Lubis The purpose of this research is to find out how the Interpersonal Communication of Hospital Public Relations Prof. Chairuddin P. Lubis in serving Public Health Services. In this research, researchers used qualitative research methods by collecting data through observation, interviews and documentation. The theory used is Luthans' Attribution Theory, which is an idea for understanding one's own behavior towards other people by observing how each individual behaves with other individuals. This research involved 7 (seven) informants consisting of 6 main informants and 1 selected triangulation informant. Data was obtained through in-depth interviews with informants, observation results and also literature study. The data collection techniques used in this research are data collection, data reduction, data presentation, and drawing conclusions. The results of this research are that Interpersonal Public Relations Communication in Public Health Services has gone well by providing five (five) positive attitudes, namely first Openness, which means a public relations person must be open and transparent in providing information, second is Empathy (Empathy) a person Public Relations must provide empathy in communicating with patients in responding to patient needs and concerns. Third, Supportiveness, which means that a Public Relations Officer is expected to be able to provide emotional support regarding the information the patient needs in order to create a sense of security and comfort. Fourth, there is Positivity. A Public Relations Officer provides a positive and optimistic attitude to improve the communication atmosphere and finally Equality, this shows that a Public Rrelations can respect patients as equal individuals and it is important to avoid a superior attitude when carrying out Interpersonal Communication.