Pengaruh Terpaan Konten Pengobatan Supranatural terhadap Perubahan Sikap Penonton Tiktok @Banglovaro

Abstract

This research is entitled "The Effect of Exposure to Supernatural Medicine Content on Changes in Attitude of Tiktik @banglovaro Viewers". This research aims to find out how exposure to supernatural treatment content influences changes in the attitudes of TikTok @banglovaro viewers and to what extent exposure to supernatural treatment content influences changes in attitudes of TikTok @banglovaro viewers. The theory used is the S_O_R (Stimulus-Organism_Response) Communication Theory. The method used in this research is quantitative correlational research. The population in this studywas Tiktok @banglovarofollowers, totaling 1272 people. The sample consistedof 93 people who are determined using the slovin formulas with a precision of 10% and a confidence level of 90%. This research applies a purposive sampling technique. The data collection technique used was through questionnaires and literature study.Researchers carried out a eries of data analysis techniques, namely validity test, reliability test, single table analysis, cross table analysis, classical assumption test, simple linear regression test, determination coefficient test, and partial T test. Thes results of the research show that there is an influence or impact between exposure to supernatural healing cintent on changes in the attitudes of Tiktok @banglovaro viewers. Hypothesis testing shows that H0 is rejected or Ha is accepted with a correlation coefficient value of 0,874, which shows that there is a significant correlation between the two variables. Through the etermination coefficient test, it is known that supernatural healing content has a 6,3 % influence on changes in the attitudes of TikTok @banglovaro viewers.