Perilaku Komsumtif terhadap Penggunaan Skincare Tren Korea (Studi kasus : Pada siswa/siswi SMA Perguruan Sumatera di Jl. BatangKuis, Tj. Morawa A, Kec. Tanjung Morawa, Kabupaten Deli Serdang, Sumatera Utara)

Abstract

This research is entitled 'Comsumptive Behavior towards the Use of Korean Trend Skincare, a case study of Sumatran High School Teenagers on Jl. BatangKuis, Tj. Morawa A, District. Tanjung Morawa, Deli Serdang Regency, North Sumatra.” The background to this research is knowing that consumptive behavior is a behavioral act that can influence the lifestyle of a person or group of people in various circles, especially among young students at Sumatra High School in the district. Tanjung Morawa, in using and spending money to buy goods excessively without considering the level of need, especially in purchasing and using skincare trends from South Korea. Therefore, this research aims to find out how Korean skincare products have become a favorite choice which can influence teenagers' consumptive behavior which influences lifestyle. This research uses qualitative research methods with focus group discussion data collection methods, which are carried out after field observations, interviews, documentation, and also using data analysis techniques, data reduction, data presentation and drawing conclusions and verification. The results of this research show that teenage students of Sumatra High School in Kec. Tanjung Morawa, using skincare products has become a basic daily necessity that they use every day. Using Korean skincare trends is the main choice to be able to imitate and get clean, white, healthy and glowing skin, like the artists, actors and idols they like and even watch in Korean dramas. The consumptive behavior of using skincare trends from South Korea has a positive impact on daily life, such as; (1) provides nutrition to facial skin, (2) cleanses facial skin, (3) protects facial skin from exposure to bad sunlight, (4) maintains moisture and brightness of facial skin, (5) slows down the aging process from an early age, (6) Maintains soft facial skin thereby providing help with flawless make up. Meanwhile, for negative impacts in daily life such as; (1) dependence on using Korean trend skincare products, (2) unable to save pocket money, (3) facial skin becomes immune, irritated, and experiences premature aging.