Peran Beauty Pageant dalam Mempengaruhi Gaya Hidup Peserta (Studi Kasus: Kontes Putri Hijabfluencer Sumatera Utara)

Abstract

This research is entitled The Role of Beauty Pageant in Influencing the Lifestyle of Participants, Case Study: North Sumatra Hijabfluencer Princess Contest. The purpose of this research is to see how the lifestyle of participants changes after participating in the North Sumatra Hijabfluencer Princess contest. This study uses a qualitative descriptive approach with data collection techniques, namely participation observation, in-depth interviews and documentation. The results of this study show that there are two factors that affect participants participating in the North Sumatra Hijabfluencer Princess contest, namely internal factors and external factors. This research also shows that there is an activity program that has been provided by the North Sumatra Hijabfluencer Princess contest so that this affects the change in the lifestyle of participants who take part in the contest, including, increasing self-confidence, increasing relationships and opening career opportunities, changes to fashion styles and changes to the healthy lifestyle of the participants. This research also shows the challenges and obstacles experienced by participants in participating in the North Sumatra Hijabfluencer Princess contest. The theory of social practice by Pierre Bourdieu and the theory of personality by Sigmund Frued were used to analyze the results of this study. This study expects further discussion from the next researcher regarding the changes that occur by participants after participating in other beauty contests.