Pengaruh Flash Sale Shopee terhadap Keputusan Pembelian Impulsif pada Mahasiswa D3 Keuangan Universitas Sumatera Utara

Abstract

This study aims to determine the effect of shopee flash sale on impulse purchase decisions in D3 Finance students of the University of Sumatera Utara. The type of research in this study is quantitative. In this study, the researcher used a research method with the type of data used in the form of primary data, namely using questionnaires. The data collection method was carried out by distributing questionnaires through google forms to D3 Finance students of the University of Sumatera Utara. The data analysis technique of this study uses testing of research instruments (validity test, reliability test) and hypothesis testing (simple linear regression analysis, T test, determination coefficient) with the application of SPSS 25. Based on the results of the research conducted by the researcher, there is an influence of shopee flash sale on impulse purchase decisions in D3 Finance students of the University of Sumatera Utara.