Analisis Kemudahan Bertransaksi terhadap Perilaku Keuangan dalam Penggunaan Mobile Banking Bank Rakyat Indonesia (BRI) pada Gen Z

Abstract

Mobile Banking has changed the way Generation Z manages their money by providing ease of access, greater control over personal finances, and an efficient and secure banking experience. This study aims to determine whether the ease of transactions through Bank Rakyat Indonesia (BRI) Mobile banking affects the financial behavior of Gen Z. The data used are primary data where the data used are primary data where the data used are primary data. The data used is primary data where the data is obtained by distributing questionnaires via google form. The contents of the questionnaire are statements about the effect of ease of transactions on BRI mobile banking with financial behavior. The method used is purposive sampling with the provision of gen Z users of the BRImo application. The results in this study indicate that the ease of transacting using BRI mobile banking has a significant influence on the financial behavior of gen Z. The significant value obtained in this study is 0.001 <0.005 and the t value is 3.186 > t table 2.2439. The functional influence is shown by the regression equation Y = 8.299 +0.462X +e. The ease of transactions on financial behavior in using BRI Mobile banking in gen Z has a significant influence.