Pengaruh Menonton Konten TikTok @buiramira terhadap Pengetahuan dan Motivasi Menyelesaikan Tugas Akhir pada Mahasiswa Ilmu Komunikasi Universitas Islam Negeri Sumatera Utara

Abstract

This study aims to aye the fluence of watching TikTok content @buiramira on the knowledge and motivation to compete final projects among Communication Science students at UIN Sumatera Utara. This research employs a quantitative approach with a correlational method. The theories used in this study include the viewing theory by examining the intensity of watching, the knowledge theory by assesing knowledge levels, and the motivaton theory by evaluating the extent of students drive after consuming @buiramira’s TikTok content. The population of this study consist of Communication Science students at UIN Sumatera Utara in semesters 6-8, Sampling was conducted using purposive sampling wih specific Sample criteria and acccidental sampling. The instrument used in this studyy was questioneire distributed to 100 respondents. Data were analyzed using single table analysis, cross-tabulation analysis, correlation tests, correlation coefficients, determination coefficient tesis, and hypothesis testing. The results indicate a significant influence of watching @buiramiraa’s TikTok content on the knowledge of completing final projects among Communication Science students at UIN Sumatera Utara, with a magnitude of 32%, a correlation value of 0,570 indicating strong and postive relationship close to 1, and a significance value of Sig = 0.000 < 0.005, thus accepting hypothesis Ha1 (0,000 < 0.05). The results also show a significant Influence of watching @buiramiraa’s TikTok content on the motivation to complete final projects among these studens, with a magnetude of 36%, a correlation value of 0,601 indicating a strong and positive relationship close to 1, and a significance value of Sig = 0.000 < 0.005, thus accepting hyportesis Ha2 (0.000 < 0,05) Furthermore, the study finds a combined influence of watching @buiramiraa’s TikTok content on both knowledge and motivation to complete final projects among the students, with a magnitude of 51%, a correlation value of 0,716 indicating strong and positive relationship close to 1, and a significance value of Sig = 0,000 < 0,005, thus accepting hypothesis Ha3 (0.000 < 0.05).