Model Komunikasi Intrapersonal dan Konsep Diri pada Driver Ojek Online Perempuan sebagai Kepala Keluarga di Kota Medan

Abstract

This study aims to analyze the intrapersonal communication model and self-concept in.female online motorcycle taxi drivers who are heads· of households in Medan City. The research method used is qualitative with a phenomenological approach. Data were collected through observation, in-depth interviews, and focus group discussions with .five primary informants who are female online motorcycle taxi drivers and head of their households, as well as five triangulation informants comprising the company's task force team, psychologists, children of the primary informants, mothers of the primary informants who are also in-laws of other primary informants, and fellow on/ine motorcycle taxi drivers. The study results indicate that intrapersonal communication plays a crucial role in forming a positive self-concept in female online motorcycle taxi drivers as headv of households. Despite experiencing cognitive dis·sonance due to dual-role challenges, social pressure, and expectation violations, the informants managed to overcome these through self-talk and effective thinking processes, consistent with the hierarchy of needs theory, intrapersonal communication theory, gender theory, self-concept theory, and reality construction theory. The informants' self-concept is shaped by various components, dimensions, and both positive and negative aspects, viewing themselves as strong, independent, and responsible female heads of household. This study resulted in the RISE Communication Model (Resilience, Insight, Self-Empowerment, Evolution) comprising/our main components: resilience in facing challenges, self-reflection and gaining new insights, seff-empowerment through intrapersonal communication, and meaning-making of the informants' transformative journey.