| dc.description.abstract | This study aims to analyze the intrapersonal communication model and self-concept
in.female online motorcycle taxi drivers who are heads· of households in Medan City.
The research method used is qualitative with a phenomenological approach. Data
were collected through observation, in-depth interviews, and focus group discussions
with .five primary informants who are female online motorcycle taxi drivers and
head of their households, as well as five triangulation informants comprising the
company's task force team, psychologists, children of the primary informants,
mothers of the primary informants who are also in-laws of other primary informants,
and fellow on/ine motorcycle taxi drivers. The study results indicate that
intrapersonal communication plays a crucial role in forming a positive self-concept
in female online motorcycle taxi drivers as headv of households. Despite experiencing
cognitive dis·sonance due to dual-role challenges, social pressure, and expectation
violations, the informants managed to overcome these through self-talk and effective
thinking processes, consistent with the hierarchy of needs theory, intrapersonal
communication theory, gender theory, self-concept theory, and reality construction
theory. The informants' self-concept is shaped by various components, dimensions,
and both positive and negative aspects, viewing themselves as strong, independent,
and responsible female heads of household. This study resulted in the RISE
Communication Model (Resilience, Insight, Self-Empowerment, Evolution)
comprising/our main components: resilience in facing challenges, self-reflection and
gaining new insights, seff-empowerment through intrapersonal communication, and
meaning-making of the informants' transformative journey. | en_US |
