| dc.description.abstract | This study aims to analyze the influence of communication competence of counselors
on the service quality of family planning (FP) counselors, the influence of counseling
intensity on the service quality of FP counselors, and the extent to which
communication competence and counseling intensity affect the service quality of FP
counselors in efforts to reduce stunting in North Padang Lawas Regency. The theory
used is the communication competence theory. This research employs a quantitative
approach with a correlational method. The study population consists of 3,676
pregnant women and mothers with babies aged 0-24 months. A sample of 361
respondents, who meet the criteria of being pregnant women or mothers with
children aged 0-24 months, being at risk of stunting, and having participated in FP
counseling activities, was selected using purposive sampling. Data were collected by
distributing questionnaires both directly and via Google Forms. Data analysis
techniques include multiple linear regression analysis, T-test, F-test, and
determination coefficient test. The results of this study indicate that the
communication competence of counselors and counseling intensity sigificantly
influence the service quality of FP counselors in efforts to reduce stunting, with a
combined influence of 80.9%, while the remaining influence is due to other factors
outside this study. The communication competence of counselors contributes 38.3%,
and counseling intensity contributes 42.6% to service quality, indicating that
counseling intensity has a greater influence compared to the communication
competence of counselors. The linear regression analysis also shows a result of 4. 743
with a positive sign, indicating a direct influence between the independent variables
and the dependent variable, suggesting that the belier the communication competence
of FP counselors and the intensity of counseling, the better the service quality. | en_US |
