Peran Persepsi Kegunaan dan Persepsi Kemudahan dari Technology Acceptance Model (TAM) terhadap Sikap Penggunaan Google Docs pada Mahasiswa Universitas Sumatera Utara

Abstract

The decision to use new technology can be reviewed through the Technology Acceptance Model (TAM), through the dimensions of perceived usefulness (Perceived Usefulness) and perceived ease of use (Perceived Ease of Use) and Attitude Toward Using related to an application. One of the learning tools that students can use is the Google docs application. There are still few students who use Google docs. including among students at the University of North Sumatra. This shows that there is no harmony between the statement that says that students are a generation born easily adaptable to technology. This study involved 403 participants who used Google Docs, by filling out a Google Docs usage attitude scale measuring instrument, perceived usefulness, and perceived ease of use constructed by the researcher and team. The results of multiple linear regression analysis show that perceived usefulness and perceived ease of use have a significant role in attitudes towards using Google Docs. The coefficient of determination (R Square) shows a value of 0.887, meaning that the attitude of using Google docs is influenced by perceived usefulness and perceived convenience by 88.7% with a p value of <.001 (<0.05). The results showed a significant positive role between the variables of perceived usefulness and perceived ease of use of Google docs.