Peran Persepsi Kegunaan dan Persepsi Kemudahan dari Technology Acceptance Model (TAM) terhadap Sikap Penggunaan Aplikasi Canva pada Mahasiswa Universitas Sumatera Utara

Abstract

The development of technology brings many changes, one of which is learning to focus on the use of technology, in this case canva. Although canva users continue to grow significantly, the reality is that not everyone is able to use canva to the fullest, especially students at the University of North Sumatra. One of the theories that explains the acceptance and use factors of a technology is the Technology Acceptance Model (TAM). This study aims to determine the role of Perceived Usefulness and Perceived Ease of Use on the Attitude Toward Using Canva. This study involved 398 students of the University of North Sumatra. The measuring instrument used is the TAM scale which consists of 3 variables studied and constructed by researchers and teams. The results of the study using multiple linear regression showed that perceived usefulness and perceived ease of use played a simultaneous role of 49.2% (R² = 0.492) on the attitude of using canva in students of the University of North Sumatra. Partially, perceived usefulness plays a role of 36.5% (R² = 0.365) and perceived convenience also has a significant role of 42.7% (R² = 0.427) on the attitude of using canva on students of the University of North Sumatra.