Pengaruh Persepsi Kemudahan Penggunaan, Manfaat, dan Keamanan Terhadap Minat Menggunakan Aplikasi Dana (Studi Kasus Pada Pelanggan di Gerai Mixue Jl. Dr. Mansyur Medan)

Abstract

This study aims to determine and analyze the effect of perceived ease of use, usefulness, and security on intention to use the DANA application at Mixue branch JL. Dr. Mansyur in Medan City, Indonesia. This research is associative and the type of data used is quantitative data. The data used was obtained from interviews and distributing research questionnaires. The data analysis method used is descriptive analysis and multiple linear regression analysis. The data analysis technique used is descriptive statistical analysis and multiple linear regression analysis. The population of this study were Mixue branch JL. Dr. Mansyur in Medan City, Indonesia customers. The sample in this study amounted to 65 respondents. The results of this study indicate that simultaneously, perceived ease of use, usefulness, and security simultaneously have a significant effect on intention to use the DANA application. Partially, the perceived ease of use variable has a negative and insignificant effect on intention to use, the usefulness variable has a negative and significant effect on intention to use, and the security variable has a positive and significant effect on intention to use.