Pengaruh Perceived Usefulness, Perceived Ease of Use, Dan Perceived Security Terhadap Minat Menggunakan Digital Payment Systems Pada UMKM di Kecamatan Babalan

Abstract

This study aims to determine and analyze the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Security on Interest to using digital payment systems in MSMEs in Babalan District. This research is associative research and the type of data used is quantitative data. The population in this study were MSMEs in Babalan District using a target population whose number could not be known. The number of samples in this study amounted to 75 MSME players in North Pelawi Urban Village, West Brandan Urban Village, Brandan Baru Urban Village, East Brandan Urban Village, and North Securai Village. The data analysis technique uses multiple linear regression. The results of this study indicate that Perceived Usefulness, Perceived Ease of Use, and Perceived Security each have a positive and significant effect on interest in using digital payment systems in MSMEs in Babalan District.