Pengaruh Harga, Pembayaran Digital, dan Kualitas Layanan terhadap Keputusan Pembelian pada Konsumen Common Folks di Pos Bloc Medan

Abstract

This study aims to determine and analyze the influence of price, digital payment, and service quality on purchase decisions on Common Folks consumers in Pos Bloc Medan. This type of research is associative research and the type of data used is quantitative data. The population in this study is the number of Common Folks customers at Pos Bloc Medan from September 2023 − February 2024, which is 16,690 people. The sample in this study is 100 people with sampling techniques using nonprobability sampling and purposive sampling methods with the criteria that respondents are Common Folks customers at Pos Bloc Medan with an age range of 17-45 years. The data analysis techniques used are descriptive statistics and multiple linear regression. The results of this study indicate that simultaneously price, digital payment, and service quality have a positive and significant effect on purchase decisions on Common Folks consumers at Pos Bloc Medan. Partially, price variables, digital payments, and service quality have a positive and significant effect on the purchase decision of Common Folks consumers at Pos Bloc Medan.